Ore 10:00 – Sala pad Mediterranean. 6
Edited by Alfio Bardolla Training Group
ISCRIVTI COURSE
Ore 10:00 – Sala Tirreno pad. 6
"Franchise agreements and development of business groups: legal aspects and problems”
Rapporteur: Prof.ssa Antonella Miletti – Prof. Institutions of Private Law at the University of Naples Federico II
"Marketing and communication in the retail and services: the new formulas”
Rapporteur: Prof. Valentina Della Corte – University of Naples Federico II
"The change of the journalistic profession. Influenza and evolution of the Web. "" Opportunities for networking alliances ".
Prof. Raffaele Sibilio, General sociology professor University of Naples Federico II
Rapporteur: Mario Fabbroni – Journalist, responsible for daily topical Leggo sector.
Organized by the Association of Journalists of the Campania Region and the University of Naples Federico II
Ore 10:00 – Ionian pad Room. 6
Training course
Rapporteur: Dino Taglianetti
Edited by: TAG Consulting
Ore 11:00 – Ionian pad Room. 6
SHOWCOOKING SUSHI
Rapporteur: Enrico Schettino
By the Giappo Academy – Partner del Gusto Naples City and Giappo Sushi Bar
Ore 12:00 – Sala pad Mediterranean. 6
AWARD PRESENTATION MILLIONAIRE 2018
Ore 12:30 – Ionian pad Room. 6
Rapporteur: Dr.. Pierpaolo D'Andria
By Idea, Business & Finance
Ore 13:30 – Ionian pad Room. 6
Rapporteur: Ing. Massimo Scali
By Ardea srl
Greetings
· Mr.. Maurice White, President of the Bar of Naples
· Dr.. Angel De Negri, CEO Progecta S.r.l.
· Mr.. Daniela Pasquali, Director "Start Franchising”
Ore 15.30
I° Session: Franchise in Italy: legal issues and new challenges
Franchising Contract in Italy, regulatory and practical aspects
Prof. Fabio Dell'Aversana –University of Cassino and Southern Lazio
the first and only large professional – accounting and valuation issues
Dr.. Pierpaolo MOSCOW– Partner- PricewaterhouseCoopers S.p.a.
Franchising in the retail challenge 4.0
Ing. Enrico VICECONTE – Stoa – Institute of Studies for Management and Business Management.
16:30 – 16:45
Coffee Break
Ore 16.50
II° session: Franchise in an international perspective
Franchising as a tool of internationalization of enterprises. The international franchise agreement
Mr.. Maurizio DE MARTINO – Tax Law Firm & Corporate AvvocatoGaeta S.t.p.
Focus Paesi;
Brazil: Mr.. Giacomo GUARNERA – Guarnera Lawyers, St. Paul (Brazil)
Arab countries: Dr.. Vincenzo Ferrieri – Italian Chocolates
Ore 18.00. Closing remarks
scientific Officers: Cons. Mr.. Roberto Fiore; Cons. Mr.. Vincent Sheehan; Mr.. Maurizio De Martino;
Scientific Committee: Mr.. Paul Cantelmos; Mr.. Alessandra Gaeta; Mr.. Fabiana Gaeta; Dr. Maria Gaeta; Dr.. Ugo Gaeta; Mr.. Francesco Genna; Dr.. Giancarlo Pagliaro; Mr.. Oscar Pisani.
Ore 14:30 – Ionian pad Room. 6
ROUNDTABLE FEDERFRANCHISING
"FRANCHISING IN THE DIGITAL AGE: WEB MARKETING, FINANCE AND PROTECTION OF THE MARK AS KEYS TO SUCCESS”
Interventions: Vincenzo Schiavo, Luisa Barrameda, Nicola Passerini, Pasquale Limatola, Enrico Schettino, Paolo Castaldo.
Moderator: Antonio Andreoli
Ore 14:30 – Sala pad Mediterranean. 6
“FRANCHISING & RETAIL IN THE DIGITAL AGE – THE DECLINING THE OFFER BETWEEN A PHYSICAL CHANNEL DIGITAL: INNOVATIVE SERVICES TO AFFILIATES AND BENEFITS FOR CONSUMERS.
MULTICHANNEL, LOYALTY, DIGITAL STRATEGY, CUSTMER EXPERIENCE, CRM, INNOVATION, START UP MANAGEMENT, CREDIT ACCESS, TRADEMARKS AND PATENTS AND INVOICING”
REGARDS
Vincenzo Moretta – President ODCEC Napoli
Angelo De Negri – President Franchising Expo Napoli
Mariano Bruno – Councilor ODCEC Napoli
Liliana Speranzaa – Managing Director ODCEC Napoli Commission Environment
Consumption
Antonella La Porta – President FIDDOC
Ore 15:15 / 16:10
INNOVAZIONE STARTUP BUSINESS PLANNING
FINANCING BUSINESS OPPORTUNITIES
Valentina Della Corte – Professor of Strategic Management
University of Naples Federico II
Francesco Lisetto – Commercial Director MakersValley
Franca Gragnaniello – Country Manager MakersValley
Homes and start up 200 Italian artisans and producers to digitalizzarsi
with MakersValley platform
Maria Paola Sorrentino – Marketing& Hospitality Manager, Case Sorrentino wines
Ore 16:10 / 16:40
HOW TO DESIGN AND DEVELOP A NETWORK OF FRANCHISING AND LEGAL INSTRUMENTS
Antonella Miletti – Prof. Institutions of Private Law University of Naples Federico II
Worthiness and lawfulness in atypical contracts
Michele Petrucci – Prof. Adjunct University of Naples Federico II
Legal aspects of the commercial
Velia Caccavale – Councilor FIDDOC
Check up per lo start up franchising
Interventions:
Achille Coppola – Secretary CNDCEC
Mario Michelino – President A.N.D.O.C. Academy Napoli
Maria Caputo – President Union of Young Chartered Accountants of Naples
Raffaele Belli – Councilor Young Entrepreneurs Group Naples
Francesco Montuolo – Executive Vice Confimprese
Introduce e modera:
Stefania Fragorzi – Commission President Consumer Protection ODCEC Napoli
PANEL DISCUSSION
"HOW THE FRANCHISE DEVELOPMENT MODEL IN ITALY AND ABROAD”
Ore 16:40 / 17:35
INNOVATIVE TOOLS FOR THE DEVELOPMENT OF THE NETWORK
Carmen Padula – Managing Director ODCEC Napoli delegated development of productive activities, Research and Innovation
Innovation and businesses: strategies and opportunities
Alessandro Lizzi – Director at Deloitte Digital Customer Experience – Customer Journey, CRM, strategy Omnichannel.
Multichannel in franchise networks.
Paolo Castaldo – Founder "CAPATOAST”
The application of experience of the consumer to outline business strategies
Ore 17:35 / 18:30
MANAGEMENT, CREATION OF TRADEMARKS AND PATENTS OF SUCCESS, ELECTRONIC BILLING AND FINANCIAL FACILITIES
Giovanna Del Gaudio – PhD in Business Sciences University Federico II of Naples
Management of franchise businesses
Giovanni Della Corte – Fondatore del brand Johnny take Ue’ Pizza portfolio and
Patent creator of the "three-wheeled vehicle equipped with a traditional wood stove”
Creating brands and successful patents
Vincenzo Tiby – Councilor ODCEC Napoli
Digital and tax issues: Mandatory b2b billing and document management
computer scientist
Pasquale Limatola – Chartered Accountant and Director Federfranchising Confesercenti Napoli
How to choose a successful franchise and find the resources
Ore 15:45 – Ionian pad Room. 6
Edited by Silvia Signoretti
Ore 16:45 – Ionian pad Room. 6
Rapporteur: Andrea Avy
By ReStore
Ore 10:30 Sala pad Mediterranean. 6
Edited by Roberto Re – HRD Training Group
Ore 10:00 – Ionian pad Room. 6
PRESENTATION "selfies BOX TOOL THAT HAS TRANSFORMED THE REVOLUTIONARY EVENTS IN AN EXTRAORDINARY OF TELLING A BRAND OPPORTUNITIES AND ACCESS TO A NEW BUSINESS”
Edited by: Selfie Box.
Rapporteur: Hello Anna, Marketing Manager Selfie Box Italia
Ore 11:00 – Ionian pad Room. 6
Speakers:
Ernesto Majo, Temporany Manager
Prof. Franco Rengo, Emeritus Professor of Geriatrics, University Federico II of Naples
Dr.. Umberto Russo, Director of "Health for all”
Dr.. Salvatore Isaiah, Presidente Ferdersociale
Moderator:
Giuseppe De Filippi, Deputy Director of Mediaset TG5
Edited by Isaiah Franchise Group
Ore 12:00 – Sala Tirreno pad. 6
Edited by Ilaria Fragrances – Director General of RE / MAX Italy
Ore 12:00 – Ionian pad Room. 6
Rapporteur: Luigi Food
Edited by: MYG21 ltd.
Ore 12:45 – Sala pad Mediterranean. 6
Rapporteur: Gianluca Lo Stimulus
By Stand Out – The Personal Branding Company.
Ore 14:00 – Sala Tirreno pad. 6
Edited by Antimo Russo, Director of Sales and Development Network
Ore 13:00 – Ionian pad Room. 6
Speakers: The Roberto Russo, Daniela Pasquali, Enrico Palazzi
Ore 13:45 – Sala pad Mediterranean. 6
Speakers: Federico Fiorentini, Egidio Bagnato, Raffaele Centaro, Andrea Maria Meschia
By BRD Consulting, Crowd Advisors, Franchising Association
Ore 14:00 – Ionian pad Room. 6
Speakers: Michel Kahn Presidente Federation IREF
Dr.. Rag. Mirco Comparini Past President IREF Italy – Auditor Bureau Veritas
Edited by: IREF ITALIA E FEDERATION IREF
Ore 14:30 Sala pad Mediterranean. 6
event Type: startup competition e open innovation meeting
"Franchising and Innovation: ideas faced by business.”
Speakers: Giuseppe De Nicola, Edoardo De Fazio, Sebastian Caputo
Edited by: Foundation Submit a site
Contents:
Ore 15:30 – Sala pad Mediterranean. 6
Edited by: Massimo Petrucci
Ore 15:30 – Ionian pad Room. 6
Rapporteur: Andrea Angius
By Holiplanet Management Ltd.
Ore 16:30 – Pad.6 Ionian Hall
Rapporteur: Ivano Rossi, CEO Rokler Management & Consulting Srl and Privacy Consultant
Edited by: Rokler Management & Consulting Srl
Ore 17:00 – Sala Tirreno pad. 6
edited Introduction Antonio Sposari – Report Bruno Carrier
Edited by: Bruno Vettore Executive Manager BV Invest
Ore 17:00 – Sala pad Mediterranean. 6
Training course
Rapporteur: Andrea Lagravinese
Edited by: intrapreneurs
Ore 17:30 – Ionian pad Room. 6
Rapporteur: liliya Sidelnyk
By PROFIT system
Franchising Campus – Franchising School, edited by Dott.Mirco Comparini, two whole days of training in a continuous cycle on the franchise – Learn the program (include analisi del Film “The Founder – McDonald’s”)”
18 May
Business Meeting, edited by IREF Italy, relational and update meeting franchisor with cocktails